Is the ad spend included in the price?
No — ad spend is separate and paid directly to Meta (Facebook/Instagram). Our fee covers strategy, creation, and management. This is standard across every agency. We recommend $1,000/mo minimum on Launch and $2,000/mo minimum on Scale to give campaigns enough data to optimize properly.
Why is there a 3-month minimum?
Because ads take time to work. The first 30 days are data collection. Days 30–60 are optimization. Days 60–90 are when things compound. Agencies that let you cancel after 30 days are setting you up to quit right before results hit. We require 3 months because we're serious about delivering them.
What happens after the 3-month minimum?
It goes month-to-month. No contracts, no auto-renewals to fight, no retention tactics. If you want to stay, great. If not, we'll give you a clean handoff with all your assets, logins, and campaign data. Most clients stay 12+ months because results compound over time.
How quickly will I see results?
Realistically — first leads in weeks 2–3. Consistent, optimized flow by month 2. Compounding results by month 3. The email case study ($24,800 in under 4 months) started generating revenue within the first month. Paid ads typically show initial signal within 14 days of launch.
Do you work with businesses outside of healthcare?
Yes. Healthcare is a specialty, but the systems work across any industry — e-commerce, local services, SaaS, and professional services. The funnel architecture, email automation, and AI agent stack are industry-agnostic. If you sell something people want, we can scale it.
What's the Foundation package actually for?
It's for brands that aren't ready to commit to a retainer yet but want to see exactly what the opportunity looks like before spending on ads. You get a full audit, competitor breakdown, and custom growth blueprint. The $997 applies toward any monthly plan — so it's never money wasted.
What exactly are the AI agents doing?
Running in the background 24/7: monitoring ad performance, flagging budget issues, detecting creative fatigue, syncing dashboards, tracking competitors, routing leads, and triggering alerts the moment something needs attention. This replaces $3,000–8,000/month in labor most agencies charge you for.
Can I start with Foundation and upgrade?
That's exactly what it's designed for. You get the blueprint, see the opportunity clearly, and make an informed decision about which retainer tier fits your goals. We'll credit the $997 toward your first month. Most Foundation clients upgrade within 2 weeks.