Your Marketing Should Be
Making You Money.
Not Costing It.

Every service built
to scale your brand

From the first click to the final conversion, we own every layer of your paid social funnel.

✉️

Email & SMS Marketing Marketing

We build patient journeys, automated flows, and segmented campaigns that generate real revenue from your existing list, without spending a dollar on ads. This is our proven core.

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📊

Meta Lead Generation

Targeted Facebook & Instagram campaigns built to put qualified, ready-to-buy patients in your pipeline, with cost-per-lead tracking from day one.

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🎯

Creative Strategy & Automations

Ad creative, follow-up sequences, and AI-powered automations that keep your brand working around the clock, so you don't have to chase every lead manually.

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One Client.
Two Channels.
Real Results.

A doctor-led weight loss practice with six locations had no email strategy and no paid ads. We built Klaviyo from scratch and launched Meta campaigns side by side. The result: $24,800 in email revenue from the list they already owned, plus 272 new patient leads from $2,800 in ad spend.

Read the Full Case Study →

Weight Loss Practice · Email, SMS & Meta Ads

Northeast U.S. · 6 Locations · Klaviyo + Meta
✓ Verified
$24,800
Email & SMS Revenue
56.8%
Email Open Rate
272
Meta Leads (3 Months)
$10.29
Cost Per Lead
$2,800
Total Ad Spend
13.7%
SMS Click-Through Rate
96
Patients Converted (35%)
$28,800
Patient Value · $300 LTV
Two channels, one strategy: Educate-first Klaviyo flows built trust and generated $3,615 in automated revenue, while Meta campaigns brought in 272 new patient leads at $10.29 each. Just systems that work.

Results that speak for themselves

56.8%
Email Open Rate · 2× Industry Average
$24K
Email & SMS Revenue · Zero Ad Spend
272
Meta Leads · $2,800 Ad Spend · $10.29 CPL
$28.8K
Revenue Generated from Meta · 96 Patients × $300 LTV
7×
SMS Click Rate vs. Industry Average
Tyler Cavo, Founder & CEO of TC Scales
Tyler Cavo
Founder & CEO, TC Scales

Why I Built TC Scales

"Most healthcare practices are sitting on a goldmine, their own patient list. The problem isn't traffic. It's that nobody taught them how to use what they already have."

I started TC Scales in 2025 to fix that. My first client was a doctor-led weight loss practice with six locations. They had thousands of email and SMS contacts and had never used them strategically. We built a Klaviyo system from zero, educational sequences on insulin resistance, cortisol, gut health, content that taught before it sold.

Four months later, that system had generated $24,800 in revenue with no paid ads, no new traffic, and no gimmicks. Just smart automation talking to people who already trusted the doctor.

TC Scales is deliberately small. I take on a limited number of clients and I'm personally involved in every campaign. You won't be handed off to a junior account manager six months in. When you work with TC Scales, you work with me, directly.

My Goal

To build the agency that healthcare and wellness practices think of first when they're ready to treat their marketing like a real investment, and to prove it works before asking for a long-term commitment.

How our results compare
to industry benchmarks

Email Performance

Open Rate

TC Scales client 56.8%
Industry average 20 to 25%
TC Scales56.8%
Industry avg~22%

2.3× above average, content that teaches before it sells, tight segmentation, and precise timing.

SMS Performance

Click-Through Rate

TC Scales client 13.7%
Industry average 2 to 5%
TC Scales13.7%
Industry avg~3.5%

Up to 7× the benchmark, hyper-relevant messages to the right segment at the right moment.

Revenue Per Transaction

Average Order Value

TC Scales client $58.60
Industry average $40 to 55
TC Scales$58.60
Industry avg~$47

Above-average AOV driven by educating patients on service value before they ever see a price.

Meta Lead Generation · Medical Weight Loss Latest Result

Cost Per Lead

TC Scales campaign $10.29
Industry average $35 to 50
TC Scales$10.29
Industry avg~$40

272 leads generated on $2,800 in ad spend over three months, medical weight loss client. Lower bar = lower cost per lead.

Three Ways to Get Started

Whether you're ready to hand off your entire ad operation or just want to stay sharp, there's a path for you.

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One-Time

Ad Account Audit & Strategy Session

Not ready for a full engagement? We'll audit your existing Meta campaigns, identify exactly what's costing you money, and hand you a prioritized action plan to fix it.

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The Scales Newsletter

Klaviyo strategy, Meta campaign breakdowns, and honest takes on what's actually working in healthcare marketing, delivered to your inbox every week.

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Your Patient List Is
Worth More Than You Think.

Book a free strategy call and we'll show you exactly how much revenue your existing list could be generating, before you spend a dollar on ads.

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