Your Marketing Should Be
Making You Money.
Not Costing It.

56.8% email open rates — 2× the industry average
$6.74 cost per lead on Meta — industry avg is $35–50
No long-term contracts · No setup fees to start

Every service built
to scale your brand

From the first click to the final conversion, we own every layer of your paid social funnel.

✉️

Email & SMS Marketing Marketing

We build patient journeys, automated flows, and segmented campaigns that generate real revenue from your existing list — without spending a dollar on ads. This is our proven core.

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📊

Meta Lead Generation

Targeted Facebook & Instagram campaigns built to put qualified, ready-to-buy patients in your pipeline — with cost-per-lead tracking from day one.

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🎯

Creative Strategy & Automations

Ad creative, follow-up sequences, and AI-powered automations that keep your brand working around the clock — so you don't have to chase every lead manually.

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One Client.
Two Channels.
Real Results.

A doctor-led weight loss practice with six locations had no email strategy and no paid ads. We built Klaviyo from scratch and launched Meta campaigns side by side. The result: $24,800 in email revenue from the list they already owned — plus 141 new patient leads from under $1,000 in ad spend.

Read the Full Case Study →

Weight Loss Practice · Email, SMS & Meta Ads

Northeast U.S. · 6 Locations · Klaviyo + Meta
✓ Verified
$24,800
Email & SMS Revenue
56.8%
Email Open Rate
141
Meta Leads This Month
$6.74
Cost Per Lead
$950
Total Ad Spend
13.7%
SMS Click-Through Rate
30–40%
Lead → Patient Conversion
Two channels, one strategy: Educate-first Klaviyo flows built trust and generated $3,615 in automated revenue — while Meta campaigns brought in 141 new patient leads at $6.74 each. No fluff. Just systems that work.

Results that speak for themselves

56.8%
Email Open Rate · 2× Industry Average
$24K
Email & SMS Revenue · Zero Ad Spend
141
Meta Leads · $950 Ad Spend · $6.74 CPL
7×
SMS Click Rate vs. Industry Average
Tyler Cavo, Founder & CEO of TC Scales
Tyler Cavo
Founder & CEO, TC Scales

Why I Built TC Scales

"Most healthcare practices are sitting on a goldmine — their own patient list. The problem isn't traffic. It's that nobody taught them how to use what they already have."

I started TC Scales in 2025 to fix that. My first client was a doctor-led weight loss practice with six locations. They had thousands of email and SMS contacts and had never used them strategically. We built a Klaviyo system from zero — educational sequences on insulin resistance, cortisol, gut health — content that taught before it sold.

Four months later, that system had generated $24,800 in revenue with no paid ads, no new traffic, and no gimmicks. Just smart automation talking to people who already trusted the doctor.

TC Scales is deliberately small. I take on a limited number of clients and I'm personally involved in every campaign. You won't be handed off to a junior account manager six months in. When you work with TC Scales, you work with me — directly.

My Goal

To build the agency that healthcare and wellness practices think of first when they're ready to treat their marketing like a real investment — and to prove it works before asking for a long-term commitment.

How our results compare
to industry benchmarks

Email Performance

Open Rate

TC Scales client 56.8%
Industry average 20–25%
TC Scales56.8%
Industry avg~22%

2.3× above average — content that teaches before it sells, tight segmentation, and precise timing.

SMS Performance

Click-Through Rate

TC Scales client 13.7%
Industry average 2–5%
TC Scales13.7%
Industry avg~3.5%

Up to 7× the benchmark — hyper-relevant messages to the right segment at the right moment.

Revenue Per Transaction

Average Order Value

TC Scales client $58.60
Industry average $40–55
TC Scales$58.60
Industry avg~$47

Above-average AOV driven by educating patients on service value before they ever see a price.

Meta Lead Generation · Medical Weight Loss Latest Result

Cost Per Lead

TC Scales campaign $6.74
Industry average $35–50
TC Scales$6.74
Industry avg~$40

141 leads generated on $950 in ad spend this month — medical weight loss client. Lower bar = lower cost per lead.

Three Ways to Get Started

Whether you're ready to hand off your entire ad operation or just want to stay sharp — there's a path for you.

🔍
One-Time

Ad Account Audit & Strategy Session

Not ready for a full engagement? We'll audit your existing Meta campaigns, identify exactly what's costing you money, and hand you a prioritized action plan to fix it.

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Free · Weekly

The Scales Newsletter

Klaviyo strategy, Meta campaign breakdowns, and honest takes on what's actually working in healthcare marketing — delivered to your inbox every week.

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Your Patient List Is
Worth More Than You Think.

Book a free strategy call and we'll show you exactly how much revenue your existing list could be generating — before you spend a dollar on ads.

No commitment required · Response within 24 hours · No long-term contracts to start