About

An agency run bythe person you talk to.

TC Scales started in 2025. We build and run Meta ads, the pages they land on and the follow-up behind them, for businesses that grow by booking calls, consults and estimates.

Tyler Cavo, founder of TC Scales
Who runs it

You work with me. Not a junior account manager.

I'm Tyler Cavo. I build and run every ad account myself, from the first ad to the last follow-up text. You're always in direct contact with me, you always see the same numbers I see, and we grow together.

My story

From pre-med to paid ads.

I've always had a knack for advertising. I'm finishing a biology degree at Hobart, where I also play Division I lacrosse, and I graduate this spring.

The real turn came my sophomore year, when I tore my ACL playing lacrosse. It put me in a new headspace. For the first time I saw that lacrosse ends one day. That's when I started getting serious about business.

Tyler after ACL surgeryPhoto: ACL surgery
Sophomore year, after ACL surgery.

I did the rehab, came back, and became a key part of my team as a junior. That year taught me a lot about who I am and where my skills are off the field.

For a long time I was pre-med. I worked as a medical assistant and in physical therapy. Somewhere in there I realized healthcare wasn't the path for me.

Advertising is what clicked. At the clinic where I was a medical assistant, I started running their ads, and I found something I was good at and something I loved.

I love working inside Meta. I love making the creative, writing the copy and finding the angle that makes someone stop scrolling. I love the follow-up that turns a lead into a booking, and I love when all of it runs like a system. I run my whole life that way.

What keeps me going is watching a business grow the way the owner wanted it to, and knowing I helped get it there. I also want to build something of my own that means something. This business lets me do both.

Outside of work, you'll find me in the gym or on the lacrosse field.

Tyler playing Division I lacrosse for HobartPhoto: playing lacrosse
Game day at Hobart.
How we work

What drives every decision.

Numbers over gut

Every creative, audience and budget move is backed by what the account shows.

Your outcome first

Success is booked customers, not numbers that only look good in a report.

Always testing

New angles go up against the current winner, and only what beats it stays.

Nothing hidden

You see what is working, what is not, and what we are doing about it.

Clients say
"We had a full-time marketing person on salary for a full year, and we weren't too happy with the results. We started working with Tyler and within a month we almost doubled our new consults. Crazy results."
Michelle
Co-Founder & PA-C, Pounds Transformation
"I spent a solid year seeking the best marketing talent. From NYC to Dallas to LA, I could not find that rare combination of expertise and understanding of marketing in the digital space and the ability to understand the uniqueness of my work. Not so with Tyler Cavo and TCScales."
Alexis Beck, MPH, RD, LDN
Founder, NutritionRx
Free Leak Audit

Find the leak first.

Seven questions about how leads reach you and what happens after. You get a score and the first fix on screen, before anyone spends a dollar on ads.

No call required. Month to month if we work together.